Listen in on my conversation with Ray Lane, founder of raythevideoguy.com.
Ray’s story will help you see the importance of using whatever skills and passions you have to create a business.
This is the entrepreneurs of Christ Podcast, where we help men and women coming to Christ through building a business and making their dreams a reality. The desire is within you. And this is where you will learn the tools and skills to make it happen, all while deepening your relationship with Christ.
Tyson Bradley 00:20
All right, everybody, this is Tyson Bradley, and I am here with Ray lane. And one thing that you got to know about ray is that he mean, he’s got a YouTube channel, he teaches all about video marketing, and a lot of other awesome things, we’re gonna dive into his story. I’m just super grateful for him being willing to talk to us today. So I’ll let Ray kind of introduce himself a little bit, and then we’ll just kind of learn about you and kind of your business. So,
Ray lane 00:57
Tyson Bradley 00:58
go for it.
Ray lane 00:59
You got it? Well, thanks for having me on Tyson, I really do appreciate it. It’s a, it’s always fun to talk about the stories and hopefully, hopefully inspire some people to get out there and start their own businesses. And just to give a bit of a background I’ve been, well, I’ve been kind of working on my own my own businesses since probably about 1997 98, somewhere around there.
Ray lane 01:24
So it’s been a few more years than I care to admit, sometimes. But it’s been a while no doubt about that. And, you know, it’s funny, because the reason that I got into my own business was, I always wanted to be there. But at the same time, it’s difficult to get things going, it’s difficult to get out there and start doing that. And oftentimes, you need extra inspiration. And my inspiration came from being laid off a few times and getting sick and tired of that. But the last time I got laid off, rather than being sad, and scared and upset about it, I was like, Yes, finally, Okay, here we go. Because at that point, I’d already had plans in place, I’d already been starting to get things together. And, and so it was just the, the extra incentive I needed was, you got to do it now. Cuz you’re out of work. And, you know, nobody wants to hire you anyway. So you might as well get out there and do your own thing. And that’s exactly what we did. My background had been up to that point was video in various forms.
Ray lane 02:26
So, at that point, it was a lot more TV, commercial type stuff. Cable commercials were really big, dense, we produced a lot of cable commercials, we did a lot of work for a car dealerships where we would put together videos. This, of course, was before YouTube before any of those types of sites existed. So, you know, it was all on TV in some way, shape, or form. And, you know, we did a lot of a lot of stuff with public access, even at the time, which was a somewhat big deal. And we started doing some of the online video, which was done with something that probably nobody in the audience remembers called real player, real video, which was a proprietary software for putting video on the internet, that was really terrible, but it was the only thing out there at the time. And so we worked a lot with that. And just as time moved on, we started to move more and more towards the online video. And that’s when we really started to take off, you know, working with YouTube and, and some of the other websites that were big at the time. I remember working with a company called Veoh VEOH, which was, was owned by CBS. And it was part of their network spin back in the days when YouTube was really a terrible video site. And, you know, at the beginning, YouTube was the worst video site, the quality was just horrendous. And some of the other ones were much better. Vimeo came out and all of a sudden, you had, you know, really crystal clear video for the first time and high definition video. And, you know, it’s just amazing to really see all of that and, and YouTube eventually, of course, caught up. And that’s when we really started to take off with that. But you know, it was a it’s a long process, and we’ve gone through a lot of iterations. But I do have to say that being an entrepreneur working for myself really is the best thing for me, and probably the best thing for anybody that would have had to work alongside me in a cubicle. So I’m excited to to to have reached that point. And I’m sure they are as well.
Tyson Bradley 04:27
Yeah. Okay, so you. I mean, did you want to start a business even before the layoffs?
Ray lane 04:33
Oh, yeah, yeah, I’d already been in the process of doing a lot of Originally, it was more freelance than then business. And so we’re doing a lot of going around and shooting things going around and editing things for people. And one of the things that I had picked up at the very beginning was there was a startup company out of New York that they would go around to cities and towns and they would do videos. of the of the towns, so they would go and they would take pictures of the parks in the schools and the whatever, you know, museums and, and anything that people would want to see for that town, if they were going to move there or visit there. And to supplement that for the cities, they would go around, and they would sell to the local businesses, short videos that they would put in conjunction with these, you know, city beauty videos. And so what I would do is I would actually go out to a city or a town for three or four days, and I would go out and shoot all these things. And then I’d go out and shoot all the commercials and send them back to New York. And those guys would put them together. And they were using real video at the time, just like we talked about. So this is still pre YouTube at this point. And, you know, that was kind of my kickstart into that because I was working for an ad agency that was, you know, I knew I was getting laid off sooner or later, it was just, you know, I was getting to that point, I knew it was happening, started working with these guys traveling around and mostly locally at first, but eventually, they finally called me we’re like, you know, we’re really tired of dealing with people everywhere, because a lot of people aren’t very good at this, and they don’t show up and everything else, you want to just travel like, sure I want to travel.
Ray lane 06:06
And so they started traveling me across the country, and I would go to different cities and spend a few days there. And we’ve got to go to places that I never would normally go like Fargo, North North Dakota, which was a really interesting place and spent three or four days there, you know, just videotaping all sorts of things. And, and having a blast out there and I get to go to, I’d never been to Alabama and get to go to Birmingham, and I get to go to Columbus, Mississippi, and I get to go to St Louis, and just a bunch of places that I probably never would have gotten to see otherwise. And it was a lot of fun. And it was a great learning experience. And at the same time, I also was working with a company out of California doing video editing for high end weddings. So that was a that was an interesting one too, is doing all these high end weddings. And, you know, the great thing about those guys was I could do as much work as I wanted. So if I was home in between those, those traveling stints and I wanted to do more, they’d send me more if I had to travel, they just didn’t send me any. And when I got back, they sent me more and it was great for a while.
Ray lane 07:12
And this is this is by the way, but at this point, we’re pushing towards about 2007 at this point, so we’re you know, we’re okay, this is seven years into doing different different things and whatnot. And for those of you who were, were old enough to have been in the workforce around 2007, you probably know what comes next. And that is a big crash. And we went through the big crash in a very horrifying way. What happened to us was this company that I was doing all these videos for out of New York, well, this was only a little while after they had brought me on to travel travel up until then for the last couple of years is when I just drive to one town over and drive in one state over and come back now they’re flying me across the country. Well, a couple of things happened all at once the crash started happening. And when I would travel, a lot of times, I would pay for a lot of the things out of my pocket, expense it and get paid. And what ended up happening was, well, they lost all their money and all their funding.
Ray lane 08:08
And I’m booked to travel all across the country multiple times. And so I’m paying for meals here. And oh, I’ll pay for this hotel and get reimbursed later and everything else, while all of a sudden the checks stopped coming in, which meant not only was I not getting paid, but I’ve been spending money out of my pocket that wasn’t getting reimbursed. And of course, I’m on the road a lot more, which means I wasn’t doing work for the other company either. And so everything was relying on this one company that was paying me and all of a sudden the checks are coming in. And those checks just stopped. They never came in. Well, I shouldn’t say never eventually, about a year later, they finally caught up and paid me but of course by then the damage is already done. You know, when when I’m booked out for the entire summer.
Ray lane 08:53
And literally I was paying out of my pocket not getting paid, and them telling me Oh, don’t worry, the checks are coming, the checks are coming, okay, and I’m on to the next town on to the next town and they’re still not coming on the next thing you know, we’ve got nothing, no money’s coming in, we’re paying money out. savings is paying for mortgages, and you know, food and everything else. And it just it just crushed us. You know, and and that’s the you know, I don’t want to put this on a downer, because obviously, things are gonna change here. But the point being is that there are definitely ups and downs to all of this stuff we were we were riding high. And now we’re getting crushed with this. Well, fortunately, I was able to get into some other things, start doing more work for some of these other companies and get things back in. But what ended up happening at that point was I actually came across by this point, by the way, I had moved out to Utah at this point. And so I was still new in Utah, but but we were out there and I came across a couple of guys who they were from the real estate industry, but they were getting into marketing. So and what had happened was they were doing so much too Help mortgage businesses to get business.
Ray lane 10:03
And they were like, you know, this marketing part of it’s more fun than than the real estate. And they decided to get into marketing. And they happen to call me and they’re like, Hey, you know, here, you do this video stuff, and I got together with them. And we started doing marketing and videos and all this kind of stuff for local businesses, plumbers, doctors, lawyers, mostly lawyers. And that’s when things started to really take off. And we started to really get a lot of clientele, we started to build that up. And it was a struggle, don’t get me wrong, you know, I want people to understand that, you know, business can be a struggle. Basically, we were starting from scratch. So it was a struggle. But what came out of that was a lot of learning, a lot of dealing with businesses and a lot of opportunity to learn how to live on a small budget. And, you know, while we built things up, but I also learned that there was a lot of other people that needed to learn what we were doing.
Ray lane 10:56
And so the next thing that changed was, while we were working with these local businesses, I started getting a lot of people contacting me about Well, hey, how did you do this? Oh, hey, I saw this YouTube channel you built and it looked really cool. How did you do that, and that kind of turned into Well, you know, maybe I should start teaching people these things. And I started developing courses on YouTube and courses on video and courses on marketing. And that’s when everything really changed. And now we’re going from, you know, the three of us helping local businesses and barely getting by to all of a sudden, where, oh, I can sell one product to 3000 people, I don’t have to do this once and I can sell it to all these people, this is kind of cool.
Ray lane 11:33
And that’s kind of where things started going for me. And of course, as I started building up this list of, you know, people that have bought my courses, well, now I can offer them other courses and, and sell those as an affiliate marketer and, And oh, by the way, you do YouTube videos, while you might need this microphone, here’s a here’s the microphone I use, you can buy this. And, you know, that’s when affiliate marketing started to really take off, at least for me. And that’s, that’s where I really grew very quickly. And, you know, we’re talking about going from, you know, where we were struggling to get by to, to doing $30,000 a month in sales. I mean, just me doing those sales, not not the group, even as we were still doing the work, but the affiliate sales were, you know, 20, 30 $40,000 a month sometimes and just a real eye opener and a shock that things could go this way. And well, we all know what’s coming next. Now that we’ve we’ve talked about the good stuff, right?
Tyson Bradley 12:34
Well, before you go into that, like, it’s just, it’s just interesting. So much to just unpack from what you just said, one? No, I actually lived as a little kid in Fargo, North Dakota for a time.
Ray lane 12:47
Tyson Bradley 12:47
Yeah. So that’s how I was just like Fargo Yeah, awesome. Then we moved to then we moved to Pocatello, Idaho, so
Ray lane 12:56
Oh, nice. Yep. Many times,
Tyson Bradley 12:58
You know, it’s, I love just what your story is, kind of shares to me is, is sometimes as we go about building a business for you, it was just the circumstance of the market crash. And, you know, people are facing that today in terms of k, then there’s COVID, or there’s, you know, there’s always going to be some kind of outside force that, you know, maybe may act as a roadblock to what you’ve got going on, or what you want to create. And so, I’m curious for you, when you’re going through that. It’s like what, guess what kept you going,
Ray lane 13:37
You know, what kept me going? is a few things. Actually, one of them was, you know, I really, I didn’t want to get back into that normal nine to five workforce, I didn’t feel that I had the skills that anybody would pay me something that would make sense, you know, and I didn’t want to go take some job for, you know, 30 grand a year, when, you know, I knew we could do better than that, you know, we could, we could struggle along like that, you know, doing anything. So it didn’t make a whole lot of sense. And so that was one of the big motivations. And the other was, it’s the whole lifestyle thing. I wanted to be able to have the ability to, you know, work when I needed to, and be able to be there for the family and be able to do the things that we wanted to be able to do you know, if we wanted to do game night on Saturday, I didn’t want to have to be working in a movie theater, or, you know, whatever it happens to be not that there’s anything wrong with that I ran movie theaters for years. But, you know, I didn’t want that I wanted to be able to set up that life stuff. We decided we wanted to go you know, rafting down in Florida. Let’s go do it. You know, we didn’t I didn’t want to be tied down to something where I couldn’t, couldn’t go where I needed to go or wanted to go. That’s that’s where the motivation really came from. Was was that I think,
Tyson Bradley 14:56
Yeah, you know, and and it sounds like kind of once you out into the space of affiliate marketing and selling courses and you know, selling it onto YouTube. That’s kind of when things clicked.
Ray lane 15:08
Yep, absolutely definitely did. In fact, you know, it’s funny because it clicked in a couple of different times. So the first one was, was that moment when I was like, wait a minute, you know, I see all these people that have these courses on this or that. And then when I make these courses, they can do it, I can do it. And that’s when I made the first YouTube course. And I put the entire course together in about 10 hours. And the next day, I had it launched, I had no idea what I was doing, I launched it on, on on warrior plus, actually, it was on the Warrior Forum, even he was using warrior plus on the Warrior Forum, which people nowadays probably don’t even know what the Warrior Forum is anymore. But it was a very popular place for these information products. And it was basically it was it was a forum, you know, it had all the different categories for a forum, and people would put products in there and sell them. And you know, I put the product together The next day, I launched it out there.
Ray lane 16:06
And that weekend, I remember we actually we we were I was living in Utah, we actually went up to, into Idaho to, to the hot springs, to lava hot springs. Yeah. And I was there with my phone at lava hot springs watching as the sales started coming through. And I got so excited. And, and, you know, I made an entire $500 that weekend. And let me tell you, it may as well have been $8 billion, because I was so shocked that anybody bought it that anybody even knew it existed to be able to buy it. And I was just like, well, this is a change right here. You know, 500 bucks. I mean, you think about that. I mean, how can how excited can get about 500 bucks, well, you can get pretty excited when you finally realize, okay, this is working. And, you know, I think in the end by weekend, you know, we’d probably sold double that we may be sold $1,000 worth of this product. But I doing that, putting it together in one day, not even knowing what I was doing, I was really excited. And of course, I built this thing called a mailing list.
Ray lane 17:14
And we had probably, I don’t even know how many people we had maybe 150. I don’t know, however, many people bought this product. So now I had 150 people that were my customers. And that’s when I started to mail them. And I, you know, would mail them, oh, hey, check this product out and check this product out and started making some money that way and say, Oh, my gosh, this can really, you know, this could really turn into something, well, then what ended up happening was, I put together another product. And it just, it’s one of those things where everything just aligned in the right position. I had put together this program, something had changed in YouTube, that was really cool. And what you could do is you could put, you could put graphics in your videos and have people click on them and go to a website or which by the way they don’t, they’ve kind of discontinued. Now, they don’t do that anymore. But it was something brand new.
Ray lane 18:07
Nobody knew how to do it. I did this training course on it, I put it out there. And this time, a bunch of affiliates decided to pick my product up and offer it to their clientele. And we just exploded. I mean, we we sold I think like 5000 copies, a whole bunch of upsells. Which by the way, the original one didn’t even know anything about upsells they could buy my $5 course or whatever. And that was all they could buy. It was $5 Yeah, this one here, they could buy, you know, an advanced version for 50 bucks. And next thing you know, I mean, we did just 10s of 1000s of dollars in those first couple of days. And I remember, you know, looking at my iPhone, and every time a sale would come in, it would go to ching ching ching. And I thought I thought I was gonna melt this poor thing down. It was the most amazing and scary thing at the same time because it just ching ching ching ching ching for like three straight days non stop all day long, just constant, constant constant. And you know, it, you know, I’ll be honest, I didn’t make a huge fortune off of it. A lot of the affiliates made a good amount of money off of it.
Ray lane 19:18
Because they made the majority of the money on that. But we built a nice big list at this point. And I did make a lot of you know, what I thought was a lot of money. And still would think if I did it today, it’s like it was a lot of money. But you know, it wasn’t hundreds of 1000s it was 10s of 1000s. And it was really, really exciting. And now I had this big list that I could mail to. And what ended up happening was right after that, well, things kind of just stagnated. And, and main reason being is Yeah, I had this big list. I knew I’m supposed to mail them and I would mail them once in a while and I’d make a little money here and there. But unless I was to put out another really big product like that, well where’s this going to go? It’s not going to go anywhere.
Ray lane 19:58
And what happened Was I started talking to a lot of other affiliate marketers and kind of learning about what they did and, and one particular guy, and many of you may have known him, his name is Dr. Ben Adkins. And he’s, he’s a chiropractor who sells online marketing products. And I talked to him. And he convinced me of something that I thought was crazy. He said, I needed to be emailing people every single day, every single day, and I was probably mailing them twice a month. Yeah. And I’m like, every single day, you’re out of your mind, you got to do it. Okay. Well, I did it. And wouldn’t you know it, all of a sudden, all those people started buying stuff and buying more stuff and buying more stuff. And it turned into this big business. And at the same time, I remember sitting down and, you know, in fact, this is probably right before I talked to Dr. Ben
Ray lane 20:50
That I sat down, I prayed about what I wanted to do with this, you know, where I should go with this. And the one thing that I decided I needed to do immediately was to have a plan, which I never had a real plan, everything was always, hey, this would be a good idea. Let’s go do this. And I sat down, and I said, Okay, this is what we’re going to do, we’re going to, you know, we’re going to email, we’re going to look for these products, when email these people were going to do this. And I set up a whole thing for the entire year. And I said, by six months, I want to be able to make this much per month from this, by the end of the year, I want to make this much per month by doing this. And, and to be honest, I don’t remember what those numbers were an hour. But, you know, it doesn’t doesn’t matter too much what they were. The point is I sat down and did it and knew what I wanted. And that’s when I talked to Dr. Ben, and would you believe that six month goal happened within two weeks.
Tyson Bradley 21:41
Ray lane 21:42
After talking to him, and having him do that, within two weeks, the goal that I would I had set for six months, I was already hitting by within within two to three weeks. And my goal that I wanted for the end of the year, we were already doing about five months in, and it just kept going from there. And it was you know, it was a persistence thing. It was it was scary. But you know, at that point in time it was do something or do nothing. And if you do nothing, you got nothing. So I had to put something into action. And you know, the hard work did pay off. And there have been ups and downs because you never know what’s going to happen. I’ve had email programs fail on me and you know, lose giant portions of my list which cut into sales, I’ve had the the places where I sell products go down and you know, all of a sudden, we can’t sell products, all these things are gonna happen. But you got to keep going, you got to keep be persistent, you got to keep moving ahead. And that’s what we did. And you know, for the most part, it’s it’s worked really, really well. And we’ve seen a lot of exciting things happen because of it.
Tyson Bradley 22:44
Yeah, you know, there’s something in that you said that was, you know, for most your journey, maybe it’s just like, let’s try this idea. Let’s try that idea. Let’s, let’s take it this way. And what I have found for myself is that, although we might describe it as let’s just try this, like, we just have these thoughts that come into our mind about what direction we should go or who we should follow or people that we should talk to you. In my mind, those kinds of things are like all directed,
Ray lane 23:16
Tyson Bradley 23:16
those are just like promptings hear promptings, their guidance here, guidance there. And then as you act on it, it’s it’s like the miracle unfolds.
Ray lane 23:27
Yep. And, you know, I kind of glossed over a part of that, when, when I talked about that. When I set up that plan when I talked to, you know, Dr. Ben, and he helped me with this thing. and I said, I decided to sit down and pray about what I should do. I, I was at my in law’s house at Christmas time, and I was in the guest bedroom and little kids bed, you know, and, and I prayed like a crazy person about all this stuff, because I didn’t know which way to go. And it was that next day that I started all that stuff. And right away is when I connected with him, and he gave me that advice. And the next day was when we set up this whole plan, and, you know, all of that came together because of that. So there’s no doubt in my mind that it was well inspired when we did that. When we moved in that direction. It was a well inspired move.
Tyson Bradley 24:17
Yeah. I love that. And I think that I think that it’s so important to recognize how much the Lord wants to influence us in these righteous desires. Like these are good things.
Ray lane 24:31
Tyson Bradley 24:31
That you’re pursuing here. So okay, so when as you’re building your business, what would you say was your biggest aha moment?
Ray lane 24:38
Um, I think the biggest one was when I finally realized, Okay, you know what, this really can be done. I’m a skeptical person at heart, even though I’m willing to take risk. I’m a risk taker with with a lot of different things. But I’m also a skeptic. And when I see people going, Oh, I make money online. Do it. Yeah. Okay. Sure. You do whatever, you know. I’m very skeptical of those types of things. But when I finally said, Whoa, look, I just made money. That was the big moment, you know. And, and we had a few of those along the way.
Ray lane 25:09
I remember the first time that because I was doing a lot of that other stuff, that non online stuff where we were helping other businesses and getting paid by them to do their traditional online marketing stuff. You know, that’s where the majority of the money was coming in. And I remember the first time when, at the end of a month, the online marketing stuff, the selling stuff online, the affiliate marketing, made enough to cover the entire mortgage. And then that to me was like, Whoa, Mind blown, you know, I didn’t pay all the bills. But Whoa, we made enough in this month from selling stuff online to pay the mortgage. You know, that, to me was a big aha moment.
Ray lane 25:51
And later on, you know, we reached a point where it’s like, we would do that in a day. Yeah, you know, but to think back to how exciting that was to do that in a month. And and, you know, just, I can’t believe this is possible. That, to me, is the big aha moment when you finally realize, okay, you know, what, these people aren’t all lying. They’re not all trying to scam you. It’s not all a hoax, you actually can do this, and it actually does work. That’s when the aha moment, you know, really hit for me there.
Tyson Bradley 26:18
Yeah. And then. So if you could, I know, I’ve, I mean, I’ve learned plenty about affiliate marketing. But if you could explain how it works in your business, what what does it look like?
Ray lane 26:29
Sure, yeah, I mean, affiliate marketing in general is very similar to, you know, Walmart, you know, somebody manufactures a product, Walmart puts it on the shelf, somebody buys it, Walmart keeps a portion, and the person is so great at it keeps a portion, and it’s the same type of thing. So, if I create a product, and I’m gonna sell it for $100, you know, maybe it’s a training program of some kind, if I’m going to sell it for $100, you might come in, and I’ll pay you $50, for every one that you sell to your list of people and this guy, I’ll pay $50 to in this guy, I’ll pay 50. And this guy, I don’t like, so I’ll pay him 20. And No, I’m just kidding. But point being is that, you know, you get all these people helping you to bring money in, and you just reward them well for doing that. And vice versa. Because then, you know, you know how often you’re gonna put out a new product like that probably only a couple of times a year, the rest of the year, you will do the exact opposite. People come to you and say, hey, I’ve got the software that, you know, helps do X, Y, and Z, Oh, my, my audience would like that, Okay, great, I’ll pay you half. All right, we mail it out, and we sell 100 copies and get $50 you know, each time we sell one of those, and, you know, that just keeps going and going and going.
Ray lane 27:44
You know, for the most part, as long as you’ve got good products, and that can be the tough part. Sometimes. There was a time where my my kind of job with everything was I was the guy who would tell you about a new product every day, new product every single day. And who that was not a good idea, one because then you had to find a product. And of course, you had to do a lot of work every day, to review a product every single day. Nowadays, it’s you know, just a handful a month, that that will, we’ll review and put out there.
Ray lane 28:15
But it’s Yeah, it was fun for a while. But what I learned was that although we made good money doing that, what was happening was we have a really good product today and Okay, product tomorrow, a terrible product this day, and Okay, product this day, a good product this day. And, you know, you don’t want to be talking about the okay products, you want to be talking about the good products. And you’re not building much for yourself, if you’re only selling five of this 110 of this one, three of this one, eight of this one seven of this one. You know, if you put enough effort into the really good one, you can make more, you can sell more than all those other ones combined with a whole lot less work. And so that’s kind of, you know, the direction we ended up going in was was that, and you know, it’s worked pretty well so far. At least I think so anyway.
Tyson Bradley 29:01
Yeah. I mean, sounds like things are going pretty good.
Ray lane 29:04
Well, and you know, don’t get me wrong, there’s a lot of ups and downs. It’s not all not all gravy and snowman, there’s there’s a lot of mud in there at different times as well.
Tyson Bradley 29:15
So what would you say is like your primary focus now as your business has transformed? Kind of what’s what are you working on now?
Ray lane 29:23
Yeah, well, you know, we’ve transitioned into a lot of different things. I’ve got a lot of people that helped me out to do things so that I kind of more oversee a lot of the different things. So we still do the the email marketing stuff with the affiliate marketing products. And we still have that audience and we still do a lot of things with them put out a lot of, you know, reviews and things like that. But we’ve branched out for instance, I’m where I am right now, of course, nobody can see that you can only hear me but the office that I’m in now is a brick and mortar store that we own here in town. We actually have some some real businesses some physical businesses across the country.
Ray lane 30:00
And so we run those. And I also do a lot with real estate now to where we buy and sell properties and do rentals and things like that. So it’s, you know, it’s come full circle, we’ve got a lot of different things that we do. And the great thing is, you know, with our local businesses that we have, we just take the marketing that we normally sell to other people, and we do it for ourselves. And, you know, now, not only does that help those businesses, but now we’ve got case studies. So when we sell the products that we use, you know, we’ve got actual case studies, we can show Hey, look, this is what we did with our actual business, we’re putting our own business on the line by using the software with it, and did it work, heck, yeah, work, look at this, we doubled sales on, you know, on Tuesdays when we did this or, or what have you. And so that’s, that’s been a really cool thing to go through.
Ray lane 30:50
You know, and we’re looking to expand that we’re always looking for new businesses that we can get into and whatnot. And, of course, more properties, like the real estate thing. That’s a lot of fun. So,
Tyson Bradley 31:00
Ray lane 31:01
online work with that, too. So
Tyson Bradley 31:03
I love that. So So what would you say is like one thing that you enjoyed just about having a successful business.
Ray lane 31:10
You know, honestly, for me, the thing that I really enjoy, I like making videos, it’s the one thing that I really liked doing. I mean, I love I love real estate, but there’s a lot of different aspects of it. You know, in general, I love it. But when it comes to one thing, it would be making the videos and I’m not necessarily talking about when clients force you to make a video I’m talking about, okay, I want to make a video telling people about such and such product. And I want to put, you know, this, I want to try this cool graphic technique on that video. And, you know, this new transition pack that I’ve gotten, you know, really put together something kind of fun. And, and the reason I love it is I don’t get to do it all that often, things move so quickly that it’s tough to really put in that time and effort on each thing, especially when you’re doing it for a sale that lasts two days, you know, you can’t spend a week putting together a video for something that the sale is two days long, it’s just not, it just doesn’t make sense. But when I can do things for something that’s a little more evergreen, or I can do videos for real estate, that’s what I really like doing is just sitting and doing that.
Tyson Bradley 32:13
Now it sounds like you know, really along your whole journey video has kind of been the
Ray lane 32:17
Tyson Bradley 32:17
foundation. And so it’s a part of part of you, for sure,
Ray lane 32:21
Absolutely start we I started, you know, working at TV stations and working for CBS, and you know, all that stuff. So that’s definitely in my blood. And it’s still here to this day. And it’s still the one thing that I really enjoy doing when I can and I love experimenting with tools. I’ve got, I’ve got companies that I work with, and they’ll send me lots of products to do reviews on and stuff. And so that’s another beautiful thing, if you if you get into affiliate marketing with the right things, you actually get stuff for free. And that’s what another thing that people don’t realize, sometimes you get a lot of free stuff. And that’s always fun.
Tyson Bradley 32:57
Alright, so, you know, as we kind of close out here, what I mean, what piece of advice would you give other entrepreneurs who are either struggling or wanting to get moving in their business? What would you tell them,
Ray lane 33:08
The biggest thing I can say is have a plan, know what your goals are, have them written out and know exactly what you want to do to reach those goals. And when you’re doing that, ignore the barriers to that, you know, don’t think about, well, gee, I’d never be able to do this or that come up with what needs to be done to accomplish that. And then worry about how can we get that done. Because the biggest problem that I see with people that they know they want to get out of that nine to five job they want to get do their own thing they know they can do better, they can make more money, they can be happier, they can be more free problem is the rents due next week.
Ray lane 33:43
And that’s the thing that holds people back the most is it’s very difficult to go, I’m going to build this business and six months from now I’m going to make $2,000 when you know the $2,000 rent is due in the next couple of days. So you’ve got to be able to get a plan, figure out a way to do it, and take the time to do it. You know, if you got to stay in your job for a while to make sure that the bills are paid until you reach that point, you got to do it. You know, and you may have to you may have to, I think it was Elon Musk talked about you got to be willing to be poor before you can be rich. And he’s absolutely right. You know, you may have to say, Alright, you know what, this is where I want to go. And I know I can get there if I do all of these things. But that means for the next six months, I’m gonna have to, you know, walk to the supermarket instead of driving, I’m going to have to buy ramen instead of, you know, steaks. And I’m not going to be going in any restaurants or movie theaters for a while.
Ray lane 34:41
And I’m going to go work at McDonald’s just to be able to, you know, make a little bit of money on the side to put away for this or that. You got to be willing to do those things in order to reach your ultimate goal. And it may take a while. And then there’s that famous meme you see all the time that shows the iceberg and all that iceberg that’s underneath and You know, it says, success at the top, and then underneath, you know, all the hard work. And that’s the thing is there’s, you know, I don’t want to discourage anybody by saying there’s a ton of hard work, because it’s a lot of fun. It is a lot of fun as well. But it is work, and you’ve got to be willing to put it in, and you’ve got to be willing to take the time, it’s not going to happen this week. While let me change that it could happen this week, you never know, there are there are people that do things in and get lucky immediately with it. And I’ve seen that happen for me sometimes. But you got to have that plan that says, I’m going to have to work hard for Six, Eight, Ten months, before I’m really going to take off. And by the way, that’s a short period of time when when you’re talking about these kinds of businesses.
Ray lane 35:41
The business that I’m in right now, which is a local business, you know, the plan for me to make a single dollar out of this particular brick and mortar location is two years, I’m not taking a single dollar out of here until about 24 months in, and hopefully then we will, yeah, that’s just kind of the way it is. You know, and I mean, I realize, you know, not everybody’s in that position, say, Well, I’m going to run this business, but I’m not going to take $1 for two years. But sometimes you have to think in that way, and really be able to struggle along in order to reach that point where you can really take off.
Tyson Bradley 36:14
Yeah, no, a lot of the work that I do with with clients is is really focused on Okay, yeah, we might, we might even make a plan, right, and actually writing it down actually looking at what we need to accomplish. And then focusing on those barriers, you know, because I’ve heard it said, I think it’s Dan Sullivan, who, who has coached so many entrepreneurs, and he just talks about how the obstacles to any goal, are the stepping stones to getting there. And so a lot of the work that I do is is not only Hey, what’s the strategies for helping you create time to make this a reality, but also managing your brain around? How do we remove those barriers? Because most of those barriers are just your own, you know, your
Ray lane 37:05
Tyson Bradley 37:05
yours or your own, you’ll
Ray lane 37:07
you’ll look back and laugh that that was ever a barrier on a lot of those things.
Tyson Bradley 37:12
Ray lane 37:12
Oh, my gosh, I can’t believe I let that hold me back for so long. You know, and that’s what you’re going to discover is the barriers weren’t as big as they seemed on the other side.
Tyson Bradley 37:22
Yeah. And so, you know, as you’re, as you’re talking, just just recognizing that there are so many resources out there, and so many ways of which to kind of make what’s inside of you to come out and, and to actually make it a reality. And so, one, is there anything else that you would share with, with our listeners that they want to start a business any like last words of advice that you would that you would want to share?
Ray lane 37:51
The biggest thing I’d say is, if you’re ready to do it, you’ve got to just do it, you got to take the time, and you need to just understand that it will take time. And you know, again, it’s very hard to think six months ahead when you need to buy groceries today. But you really have to be able to do that you have to be able to look ahead and plan for that, and then just work towards it.
Tyson Bradley 38:15
Well, that Okay, last question for you. Ray is how would you say that building a business has brought you closer to Christ?
Ray lane 38:25
Well, I think there’s actually a lot of ways. There’s some of the very tangible things such as you know, I’ve got time, time to to go out and Minister. Well, I guess we don’t really go out and administer these days right now. But you know, the ability to be able to do things for people and be able to help out to be able to be around when, you know, a neighbor’s tree falls, and you’ve you’ve got to go and help them out. Or last year, well was last year, I guess it was the year before, when there was those big hurricanes in North Carolina. Well, we got to travel out there for four or five days and do cleanup, you know, and a lot of people couldn’t do that. So having your own schedule, being an entrepreneur opens you up to be able to do that kind of work, you know that that’s going to help people’s lives, you then have the ability to help your ministering families, you’re going to have the ability to do other church callings that maybe you wouldn’t have been able to do otherwise. Now, that’s the other thing. I’ve done so much with the missionaries, you know, I in fact, they I actually was told not to to be their taxi anymore, because they’re relying on me too much. Because they could call me and i i’d leave at two o’clock in the afternoon and go drive them somewhere, you know, and they’re asking you too much and you know, you gotta you got to back off, okay, I’ll back off. But those are the types of things that you can do. And then there’s the other things like the skills that are behind that as you build these entrepreneurial skills.
Ray lane 39:52
You can apply those to different things. You know, if you’ve got to plan something for a church activity, you’re used to planning things, it makes it a lot easier for that. If you’re, you know, you’ve got to, you’ve got the ability to just really set things up in a way that you may not have normally been able to do, you’ll, you’ll be able to think a little bit differently. And you’ll be able to share the skills, you know, like, like you’re doing right now, by doing this podcast, you’re, you’re taking this time and you’re sharing these opportunities and these skills and these trainings and, and, you know, lessons that are on these podcasts with people that most people don’t have the ability to do that, or the time to do that.
Ray lane 40:32
And so, things like that are really where you can make a big difference in the world is, by having that time to be able to do it. And by building certain skills, you know, these life skills and think about it, you know, if you’re going to ever be a bishop or or, you know, work in the office, or whatever it takes skills other than spiritual skills to do these things. And you know, if you’ve run a business, well guess what they can throw you into the, they can throw you into the office and put you to work there, and you’re going to be able to be more successful. So there’s a lot of different things that it’s really opened up for me. Lately, the biggest one is the missionaries. Because everywhere I go, I’ve always been able to go out with the missionaries a lot more and travel them around just because my schedule can be a lot more flexible. So
Tyson Bradley 41:17
I love that. All right, thank you. Thank you so much for just being on here. If people wanted to reach out to you and just connect with with you, where would you send them?
Ray lane 41:27
You know, there’s a lot of different places, Facebook is always a good place to find me, you can just look up, Ray, the video guy on Facebook, you can also Ray, the video guy on YouTube, or, you know, Raythevideoguy.com any of those things, if you search Ray, the video guy, you’re gonna find me somewhere. And I’m usually pretty, pretty responsive. Even, you know, random people send me messages on Facebook all day long. And I’m constantly answering those. So I’m usually around and ready to help out anybody that needs it. So
Tyson Bradley 41:55
That’s awesome Raven, so generous. Just being here and sharing your story and your experience. So appreciate you coming on here. And we will talk to you later.
Ray lane 42:04
All right, thank you.
Tyson Bradley 42:05
We’ll see ya.
Tyson Bradley 42:07
Hey there, if you are listening to this podcast, and you have an idea to create a business or want to earn more in the business you already have, I want to help you make it a reality. There is a reason why you have this desire. You have to come check out entrepreneursofchrist.com where you can learn more about how to make this happen. Again, that’s entrepreneursofchrist.com. I’ll see you there
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